Target district financial staff and school boards

The advice. Focus promotion on different organisational groups than have been targeted so far — specifically district financial staff and school boards.

Why. Offered by OEE. Recruitment to date has been webinars, presentations, and direct outreach, which reach assessment and curriculum staff. But the decision to adopt an interim assessment programme is a budget decision made by people who do not attend assessment webinars. Targeting the audience that actually holds the decision is a different strategy, not a louder version of the current one.

Status. Open. MAC’s barrier study may bear on which audience matters most.